Ahhhh, ‘authenticity’ – the buzz word of the year in ye olde blogging and influencer industry. It’s a word that gets tossed around a lot these days, by bloggers, by marketers, by readers, and even by me – hell, I’m a self-proclaimed champion for authenticity and I say that loud and proud, my friends. But when […]

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Why Authenticity Matters For Your Personal Brand

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